AN INTELLECTUAL PROPERTY BUSINESS
owns and operates Caffe USA Inc. which markets ..CAFFE..CAFFE.. brand and
private label packaged cappuccino products nationally
to retail food outlets and convenience stores. Proprietary espresso coffee
formula ingredients are imported from an international source under an exclusive
license with Brady. Processing, packaging and distribution of fresh
cappuccino products are performed at regional locations throughout the U.S.
Annual retail business events developed for major market food brokers. Print and broadcast media generate consumer awareness of each themed shopping event which included products from General Foods, Quaker Oats, Ocean Spray and other participating national brands. Trade compliance with Shopper’s Edge programs is consistently in excess of 90%.
NFL Brand Line-Up
As the licensed national distributor of NFL retail licensed merchandise, Brady created and developed the business under the integrated theme of the NFL Brand Lineup. NFL licensed articles were marketed through a coordinated wholesale distribution network established by Brady to service major chain store operations.
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